Course Introduction

The time is perfect to launch your personal brand and achieve the life you’ve been dreaming of. If 2020 taught us anything, it’s that the only way we can be absolutely secure in our success is if we carve our own paths. You may be wanting to start a side hustle for supplemental income or you may want to be your own boss full time. Either way, you haven’t done it yet. So why is that?

Most likely it’s because you don’t know where to start. What’s going to give you the best chance of success? Who is your target audience? Will people even buy your product and service? Will that trust that you can do what you say you can? What makes you special?

Well, I have good news: your story does. 

We all have a story and it is the one thing that will always separate you from others in your field, because no two stories are alike. Your story is unique and it has power.

People don’t follow other people simply because they are “good” at what they do or because they’re considered “experts.” They follow people and buy from them because of their unique perspective and approach to whatever it is they do. I have a unique way of helping people tell great stories. Steve Jobs had a unique way of designing computers. Oprah Winfrey has a unique way of connecting with her audience and interview subjects. And YOU have a unique way of doing what you do, even if you haven’t uncovered it yet.

To do so, we need to go back to the beginning of your story. And that’s exactly what this course does.

How Does This Course Work?


Uncover the Story to Launch Your Personal Brand is 14 lesson, video-based training course that walks you through the exact steps of how to find the story that sets you apart, deliver that story effectively every time no matter the medium, establish your unique narrative voice, and execute consistent marketing strategies with your new storytelling skills. 

Each module of Uncover the Story to Launch Your Personal Brand will have two lessons and 1-2 homework assignments that you should complete before the upcoming session. You’ll get permanent access to our private Facebook group, where you can share and discuss the lessons and your findings with other members, receiving valuable feedback from their experiences, successes, and missteps. You’ll also get access to a weekly “Ask Me Anything” live video session for group members with your instructor, Rain Bennett, where you can get direct feedback on your homework assignments. And finally, you’ll get a copy of Rain’s best selling workbook A Storytelling Workbook for Beginners, to help you craft up to 100 stories to use in the marketing of your new personal brand!

Your story has power. And you can leverage that power to build your business, change your life, and make a massive impact on those you seek to serve.

All you have to do is uncover that story. Are you ready to begin?


Course curriculum

  • 1

    Module 1: Introduction

  • 2

    Module 2: Finding Your Unique Intersections

    • Establish Your Thesis

    • The SPE Exercise

  • 3

    Module 3: Crafting Your Core Belief Statement

    • Getting to the Heart of Your Story

    • Writing Your Core Belief Statement

  • 4

    Module 4: Understanding Undeniable Story Structure

    • What is a Story?

    • Sharpening Your Storytelling Skills

  • 5

    Module 5: Developing Your Narrative Voice

    • “Jerry Maguiring” Your Story

    • What are Your Core Values?

  • 6

    Module 6: Platforms and Tactics

    • How to Use Storytelling Effectively in Your Marketing

    • Finding Where and How to Reach Your Audience

  • 7

    Module 7: The Long Game

    • There is No Instant Gratification

    • The Key to Longevity

    • A Final Word!

Is This Course A Good Fit?

If you check any of these points, this course is perfect for you.

  • You think you could help people with your story.

  • You feel called to share your story, but struggle with how to do it.

  • You need help identifying your ideal audience.

  • You need guidance on which social media platforms to use.

  • You feel strange about the phrase "personal brand."

  • You want to use your story to become more profitable.

  • You want to launch your personal brand.

Meet Your Instructor

Rain Bennett is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. In his coaching, courses, and workshops, his mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.